The new Aircraft Owners and Pilots Association’s $1.5 million advocacy campaign – General Aviation Serves America – is designed to show the benefits of GA to those who have a negative image of using private aircraft for business, President and CEO Craig Fuller said. “There’s an old adage around Washington – if you don’t define yourself, others will define you,” he noted at a press conference last week.
Some members of Congress had become hypercritical of GA, and that created a firestorm, he said. “I do think it has diminished considerably, with many members [of Congress] feeling they have overreached somewhat,” Fuller said. “One of things that helped a lot was the work of the congressional delegation from Kansas and other states where aircraft and avionics companies employ thousands of people and they spoke out, as well as many larger and small businesses that use aircraft to move equipment and people.”
Fuller believes GA Serves America will work in tandem with the “No Plane, No Gain” campaign that the National Business Aviation Association and the General Aviation Manufacturers Association launched in February (BA, Feb. 23/82). GA Serves America is a multiyear campaign that will promote the benefits of GA to key policy people and decisionmakers, using the stories of its members for a print and television ad campaign (BA, March 30/11).
The No Plane, No Gain campaign specifically targets decisionmakers and the media through strategic advertising, as well as appearances on certain television and radio news segments.
Fuller praised NBAA and GAMA for having told the industry’s story more effectively with their No Plane, No Gain campaign. “People are beginning to understand the important impact that GA has around the country, but it’s up to us to define ourselves and tell the story and that’s why we’ve begun this campaign,” he said.
The efforts of NBAA and GAMA are like those of a national political party, Fuller said. “You have multiple committees and organizations with multiple campaigns, but the important thing is to communicate the same message,” he explained. “AOPA represents 415,000 individual aircraft pilots and owners, so it has a little different perspective from those making these fine aircraft or flying them for flight departments for America’s companies.”